I take what you do and review it, put it into context (especially at the moment, especially online), make connections with changing audiences, reconnect you to your purpose and help to create original content that reflects your good character (and performs better).

Let's work on a marketing decision together.

I can develop your USP, research your future clients, create a marketing strategy and make content for specific purposes.

An experienced, qualified journalist and marketing strategist and content writer/creator for all sorts of businesses - across education, wellbeing and health, neurodiversity services, finance, art, tourism, local news, content/marketing agencies, personal development, recreation and geeky fun.

I'll pick up your unique business quickly. I'll envision a plan to help move business forward.

A well-versed, articulate, thoughtful listener on all sort of topics - politics, therapy, poetry, art, social issues, psychology and how to thrive.

I'll pinpoint the real themes of what you say and do. I'll make epic connections between ideas.

A calming presence, telling you to stuff the noise and contradictions of everyone else, telling you to remember who you are.I'll genuinely care about you as a human and what you truly want.

I'll understand why you're hesitant to talk to "yet another marketer", but I'm not like that.

Good question!

Work wise?

Content marketing, writing and creative strategist (and former NCTJ journalist) across industries including video and audio production, women's empowerment, human nature and wellbeing research, small business operations, business book promotion, children's stories, education and personal development, autism and neurodiversity support, tourism and travel health, gaming, finance, art, local news.

(I know, a wide variety! My marketing methods are adaptable, based on universal principles about buying behaviour and people being people.)

Away from work?

I have a bookcase full of philosophy, psychology and literature.

And I love my rabbits. (They're not allowed near the bookcase).

The reasons I made it

The news focuses on death, doom and disaster... and I see people around me feel down, depressed and despairing as a result.

I was there myself. In January 2025 I "burnt down" my business. Stuff that worked before, wasn't working anymore. And when I looked to the news for direction, it didn't offer much hope. Rather than help people make informed decisions [ref], the news overwhelmingly takes over with shock and outrage and negativity.

Call me wide-eyed and idealistic, but I wanted to be a journalist since I was young and the more I studied literature, philosophy, journalism and marketing (on my own as well as for my BA, NCTJ & certifications) the more I thought about what the news is for.

I always thought the point of journalism is to see what's happening in the area/specialism/world, and find threads and interpretations based on collective evidence, and help the audience find a meaning.

Just the layout of news compounds to provide a picture. Deciding what makes the news in the first place is the most subjective decision of all [QUOTE WOODWARD?]

Find the RSPCA + you're too nice to be a journalist.

I thought to myself - okay it might not be making headlines, but there must be good things happening. Simply based on the evidence of human nature - we've always found a way through.

Victor Frankl - the only thing they can't take away is how you see/hope about a situation?

SAMPLE STORIES

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