Hope for humans

Subscribe to Pawsitive NewsNews round-up of good news for our times, in a fortnightly email.

& businesses to believe in.

Advertise in Pawsitive NewsReach 70+ engaged, hopeful readers.

What should I advertise? What works?

Ah, the golden question 😉 You are investing to be in front of 68+ keen readers looking for hope and goodness in the world, and I would advise the sell to be 2 x the price of the ad.

How many ads do I compete with in one email?

None! You will be the one exclusive ad in the whole email.

What do you need from me? What is the price?

Firstly, I need you to be a good business. One that gives hope to humans.

Then, I need roughly 300 words and a working link.

Price... depends! The price goes up periodically based on subscriber count. So if you want to save money, I advise buying your places sooner rather than later. And yes, you can order more than one.

Click the big orange button to see the current price!

I don't have everything ready, can I reserve an ad without the details?

Absolutely! Once purchased, we confirm the date (or make it flexible), and I will ask you for the details I need nearer the time. I need all final copy and link ready 3-4 weeks before the issue publish date.

Can we do a longer-term campaign or partnership? Can I see the ad(s) before they go out?

Yes! I would love to help. I can also offer insights, copywriting and marketing strategy to ensure your business gets a lot out of your ads. Email me with your ideal scenario (doesn't hurt to ask!) and we'll work something out together.

You can see the ads. Feedback will be taken on board, but final edits are final. I purposefully write it to fit seamlessly in the particular issue and theme, for the best reader experience.

Do I get to see how many people clicked on my ad?

Yes! All ads placed now will receive a click report 2-4 weeks after the final run.

Hay, I'm Amanda.

People ask:

What do you do?

I take what you do and review it, put it into context (especially at the moment, especially online), make connections with changing audiences, reconnect you to your purpose and help to create original content that reflects your good character (and performs better).

Let's work on a marketing decision together.

I can develop your USP, research your future clients, create a marketing strategy and make content for specific purposes.

Are you qualified to do it?

An experienced, qualified journalist and marketing strategist and content writer/creator for all sorts of businesses - across education, wellbeing and health, neurodiversity services, finance, art, tourism, local news, content/marketing agencies, personal development, recreation and geeky fun.

I'll pick up your unique business quickly. I'll envision a plan to help move business forward.

A well-versed, articulate, thoughtful listener on all sort of topics - politics, therapy, poetry, art, social issues, psychology and how to thrive.

I'll pinpoint the real themes of what you say and do. I'll make epic connections between ideas.

A calming presence, telling you to stuff the noise and contradictions of everyone else, telling you to remember who you are.I'll genuinely care about you as a human and what you truly want.

I'll understand why you're hesitant to talk to "yet another marketer", but I'm not like that.

Who are you?

Good question!

Work wise?

Content marketing, writing and creative strategist (and former NCTJ journalist) across industries including video and audio production, women's empowerment, human nature and wellbeing research, small business operations, business book promotion, children's stories, education and personal development, autism and neurodiversity support, tourism and travel health, gaming, finance, art, local news.

(I know, a wide variety! My marketing methods are adaptable, based on universal principles about buying behaviour and people being people.)

Away from work?

I have a bookcase full of philosophy, psychology and literature.

And I love my rabbits. (They're not allowed near the bookcase).

Where are you, and when can you work for me?

Where - I can work remotely or come to you (travel expenses from Hampshire, UK).

When - book a DM or Zoom 45 minutes below to discuss how good news will help your business direction.

After that, we discuss day or project commitments!

Books

Pawsome content planner "How do we come up with varied content around one topic without repeating myself and getting bored?" In this planner, break down content into four buyer stages, then plan and create your content monthly to connect with your best client.

Waiting Time (Poetry)The one and only poetry book, on the theme of processing emotions and realisations while I wait.

Conversation

Social media engagement [digital collection]The right clients are out there - but why don't they respond to your content or conversation? You need to immerse yourself in their world. This is my best training & practice applied to solo businesses online. With NCTJ journalism & market research tactics, this is how I research & observe new audiences when writing to connect with them - for publications, for small businesses, for content creators.

Content

Content creation [email + digital collection]Ready to create months of content with proper guidance? With pointers for stages of buyer interest, real life content & feedback, you have 3+ months of daily strategic, guided content prompts to pounce across the internet!